Now that you've got your affiliate marketing website up and running with traffic, how do you increase conversions so that you're getting the sales that you want? There is a lot to do when you are an online marketer, but one task that quite often gets left on the list is making improvements to your completed website to get more sales.
In this article I'm going to give you some quick and easy take-away actions that you can get started with.
- Calls to action are essential in directing visitors to your site and if they are done right then they can convert your traffic rapidly into leads. In order for your visitor to want to click, they have to see an immediate promise of value that outweighs taking that action.
- CTAs should be bolder and bigger than anything else on a page. They should be well designed so that people feel like they want to click on them. Try testing different colours, fonts and sizes.
- Some affiliate marketing professionals say that adding CTA buttons above the fold work best, test different positions to see what works well on your site. Try adding the CTA buttons to the right of your page.
- Credibility is essential for your visitors. Your claims need to be believable and using a good testimonial on your home page will help to build your credibility immediately. Other ways to increase credibility include the use of social media accounts, presence in review sites and case studies created with happy customers. Photos are also a good way to enhance credibility especially if they show people using the item or service to their satisfaction.
- Offering a newsletter on your site is an excellent way to stay in contact and nurture your relationship with prospects so that they can eventually become leads.
- Landing pages are sometimes referred to in affiliate marketing as lead capture pages. These should tie in directly with the content that the visitor came from and should not be so busy that it's not clear what you want the visitor to do. If you aren't using them to sell your products, then use them to collect information about your visitor.
- The landing page should contain information about your offer and a lead form. The information that you collect on the form should be as little as possible. People are sensitive about giving their information out, so for example if you are offering a newsletter only ask for the first name and an email address. Instead of using the word 'submit' use 'Join Our Newsletter'.
- Your site's main navigation should not be visible and you should have a clear headline that describes your offer. Add an image of your offer and a brief description of it using bullet points to enable scanning. The content of the page should focus on the value of the offer and text should not be too long.
Actions to take away:
- Check your calls to action, are they accompanied by big, bold buttons that look attractive enough to click. The CTA should also be offering value that is worthy of clicking through to.
- Look through your site to understand how credible you look. Are your claims believable and do you have at least one or two testimonials on the front page?
- Check your landing pages for simplicity and just one focus. You want your visitor to do the one goal of the page without distraction. By using this approach your conversions to sales will increase and you'll gain the type of affiliate marketing results that you were hoping for.
For more info on selling affiliate products, see the internet income blog. This informative course will give you simple steps so that you can develop and establish an online business that will put your products right in front of the people who are ready to buy them.
Article Source: http://EzineArticles.com/?expert=Andrew_Holtom
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